Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 8, Problem 8CC
Summary Introduction

To determine: The ways in which service firms measure customer satisfaction.

Introduction: Consumer satisfaction is a theoretical idea and includes such factors as the superiority of the product, the superiority of the service provided, the environment of the locality where the good or service is bought, and the cost of the product or service.

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