Chapter 8, Problem 8AYK

Explanation of Solution

Twitter Buzz:

Yes, a business can use Twitter to gain business intelligence.

Companies using Twitter to gain BI:

• For creating a unique product for its customers, business intelligence can be used by evaluating and assessing internal as well as external information.
• Internal information is referred to as the information obtained from the internal sources of the organization.
• External information is referred to as the information obtained from industry trends, and competitor information.
• This analysis can help to make an evaluation of its business across worldwide competitors, market and variety of industries.

Twitter using a data warehouse:

Benefits of data warehouse for a business are as follows:

• A Data Warehouse offers superior Business Intelligence service.
• A Data Warehouse offers Historical information.
• A Data Warehouse eliminates unnecessary information and Saves Time
• A Data Warehouse increases the consistency and quantity of Data
• Higher rate on investment can be achieved through Data Warehouse
• Data warehouse Allows resources to give attention on the evaluation and analysis than transactional problems.
• Data warehouse helps to take better and Timely decision

Companies storing twitter information:

The following tools can be used for storing twitter information:

• MongoDb is an open source document storage database.
• Twitter API is a python wrapper that is used for performing API requests such as searching for users and downloading tweets. This library handles all of the OAuth and API queries and provides it to the users in simple Python interface...