Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 8, Problem 8.5DQ
Summary Introduction
To discuss: The four choices of developing brands.
Brand value and brand equity are measures that gauge how much a brand is value. The distinction between the two is that brand value alludes to the monetary resource that the organization records on its
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