Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 8, Problem 8.12AC
Summary Introduction

Case summary:

One of the marketing ethics is the geographical indictor, which denotes the basis of foodstuffs. Country E has a big story of gastronomical delicacies, which the union of Country E has been waiting eagerly to safeguard due to economic reasons. The Government of Country GB is producing Product S to safeguard $4 billion industry from the imitators. However, everything comes with a larger price tag for the customers.

Characters in given case:

Country E

Country GB

To discuss: Whether the geographical indications provide advantages to the consumers or to the sellers.

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