EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780133544350
Author: BOVEE
Publisher: YUZU
Question
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Chapter 8, Problem 8.3AYK
Summary Introduction

To determine:

If a company’s error has lost a new, important client and both parties are aware of it, then does one apologize or look at the incident positively without accepting the fault.

Introduction:

Before making any reply, one should be well aware of the company policies and the steps that are recommended to be taken in such situations. Especially if this is beyond routine errors, certain legal steps should be taken as well.

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