MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
Book Icon
Chapter 8, Problem 7LO
Summary Introduction

To discuss: The alternative strategies for choosing a target markets.

Blurred answer
Students have asked these similar questions
What are the general approaches for selecting target markets?
Describe the three basic options to targeting the market
Discuss the significance of target marketing .