MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 8, Problem 6LO
Summary Introduction
To discuss: The steps involved in segmenting markets.
The segmentation of market in respect to similar, identical, or groups are termed as market segmentation.
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MKTG 12:STUDENT ED.-TEXT
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