MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 8, Problem 7LO
Summary Introduction
To discuss: The alternative strategies for choosing a target markets.
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What are the general approaches for selecting target markets?
Describe the three basic options to targeting the market
Discuss the significance of target marketing .
Chapter 8 Solutions
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