MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 8, Problem 6LO
Summary Introduction

To discuss: The steps involved in segmenting markets.

The segmentation of market in respect to similar, identical, or groups are termed as market segmentation.

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