Research Methods for the Behavioral Sciences
6th Edition
ISBN: 9781337681698
Author: Frederick J Gravetter; Lori-Ann B. Forzano
Publisher: Cengage Limited
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Chapter 8, Problem 4E
A researcher has a sample of 30 rats that are all cloned from the same source. The 30 rats are genetically identical and have been raised in exactly the same environment since birth. The researcher conducts an experiment, randomly assigning 10 of the clones to treatment A, 10 to treatment B, and the other 10 to treatment C. Explain why the clone experiment is better than a between-subjects study using 30 regular rats that are randomly assigned to the three treatments. In other words, explain how the clone experiment eliminates the basic problems with a between-subjects study.
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP).
What were the average sales for the standard POP display (control group)?
What were the sales for the digital display (experimental group)?
What is the (mean) difference in sales between the experimental group and control group?
List the null hypothesis being tested.
Do you reject or retain the null hypothesis based on the results of the independent t-test?
Was the difference between the…
Chapter 8 Solutions
Research Methods for the Behavioral Sciences
Ch. 8.1 - Describe, compare, and contrast the defining...Ch. 8.1 - Explain the general advantages and disadvantages...Ch. 8.2 - Define individual differences and explain how...Ch. 8.3 - Identify the three primary techniques for limiting...Ch. 8.4 - Describe how individual differences influence...Ch. 8.4 - Identify the options for reducing or controlling...Ch. 8.5 - Describe how differential attrition and...Ch. 8.6 - Describe how between-subjects designs are used to...Ch. 8 - In addition to the key words, you should also be...Ch. 8 - At the beginning of this chapter (p. 186) we...
Ch. 8 - In a between-subjects design, each individual...Ch. 8 - A researcher has a sample of 30 rats that are all...Ch. 8 - Briefly explain how a participant characteristic,...Ch. 8 - Explain the advantages and disadvantages of using...Ch. 8 - A recent survey at a major corporation found that...Ch. 8 - Describe how individual differences can produce...Ch. 8 - Explain how holding a participant variable such as...Ch. 8 - Describe some of the problems that can arise when...Ch. 8 - Describe the advantages of a two-group design...Ch. 8 - Identify the advantages of a multiple-group design...
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what is Research Design, Research Design Types, and Research Design Methods; Author: Educational Hub;https://www.youtube.com/watch?v=LpmGSioXxdo;License: Standard YouTube License, CC-BY