EBK MANAGEMENT
EBK MANAGEMENT
12th Edition
ISBN: 8220100546563
Author: DAFT
Publisher: YUZU
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Chapter 8, Problem 3OTJVC
Summary Introduction

To Determine:

Which of the three competitive strategies-differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.

Introduction:

Theo Chocolate was started by Joe Whinney in Seattle in 2006 with its name encouraged from Theobroma Cacao, a Greek word means Gods' food. Theo Chocolate was established based on the idea of creating an environmentally friendly chocolate and fair employment to farmer. Joe'svision is to form a business model comparable to Starbucks, the difference is "green" chocolate instead of coffee.

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