EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Question
Chapter 8, Problem 38C
Summary Introduction
To explain: The alternatives available to NT regarding maintenance of profits and a certain portion of market share in the niche market.
Introduction:Tapped birch water has been there for years but was unnoticed till NT made the product available for the consumers. NT is famous for its unique production and supply chain network which has a short two week window during which the product is harvested. This has helped NT gain a competitive edge over competitors. The company often has to deal with some contradictory statements regarding product benefits. NT is a small player in a niche market which has built a strong distribution network over the years.
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