EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 8, Problem 12QA
Summary Introduction
To determine:The product factors that affect the rate of adoption of innovations.
Introduction: It is not easy for a customer to adopt an innovation and become comfortable with it. Therefore, organizations use some easy product characteristics to make the customers become comfortable with the product and could be able to connect to the product.
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