Business in Action (8th Edition)
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
Question
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Chapter 8, Problem 2CTQ
Summary Introduction

Case summary:

Company C made a large expansion of its business in the year 1990 all over the world. It needs more employees to tackle the challenges faced in the market environment. So to have a collaborative working environment Company C formed a system called shift. It combines a blogs, social networking, video conferencing and micro blogging tools. This system helps the employees to connect from all region and it helps to avoid various geographical barriers.

Though many companies failed in this system, Company C has achieved various elements like launching new products and new innovations. Thus, this system shifted the hierarchical culture to an agile and approachable social business.

Characters in the case:

  • Company C

To discuss: Whether Company C needs to shift up to its customers and partners in accumulation with the employees and the factors to be considered if it shifts up.

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