EBK UNDERSTANDING MANAGEMENT
EBK UNDERSTANDING MANAGEMENT
11th Edition
ISBN: 9781337918770
Author: MARCIC
Publisher: VST
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Chapter 8, Problem 1DQ
Summary Introduction

To determine:

Why Intel and Microsoft are competing so far for disruptive innovation?

Introduction:

Disruptive innovation is an innovation that demolishes an entire market with new innovative solution mostly technological that breaks an entire industry. This creates a new market and new value networks.

Mobile computing is a human computing interaction in which a computer is expected to be transported during normal usage.

Expert Solution & Answer
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Explanation of Solution

Given information:

Intel and Microsoft are two large predators in the technology industry, they find it difficult to compete with disruptive innovations.

Technology is evolving very fast and becomes old also certainly so each individual needs to sell more of their apps and software’s and become leaders with the largest number of market capture. Therefore they compete with innovations, latest findings, investment in R&D and etc.

Microsoft and Intel both wants to get a competitive edge in comparison with each other, therefore they try their best to compete through innovation in respect to gain the largest share in the market and become better off than the other.

Technology is persistently increasing, therefore individuals are discovering heights in technology, therefore at this point, these companies also try to bring new innovations and disrupt the entire market so that the entire customer market becomes there.

Another reason could be due to the speed of each disruptive innovation becoming outdated soon and easy to copy, these two firms are trying harder to invest in larger capitals and gain an advantage over each other.

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