Essentials of Statistics for Business and Economics
9th Edition
ISBN: 9780357118191
Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
Publisher: Cengage Learning US
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Textbook Question
Chapter 8, Problem 1CP
Young Professional Magazine
Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication, the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information. the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results.
Some of the survey questions follow:
Professional
- 1. What is your age?
- 2. Are you: Male_______ Female_______
- 3. Do you plan to make any real estate purchases in the next two years? Yes____ No____
- 4. What is the approximate total value of financial investments, exclusive of your home, owned by you or members of your household?
- 5. How many stock/bond/mutual fund transactions have you made in the past year?
- 6. Do you have broadband access to the Internet at home? Yes____ No____
- 7. Please indicate your total household income last year._______
8. Do you have children? Yes____ No____
The file entitled Professional contains the responses to these questions. Table 8.6 shows the portion of the file pertaining to the first five survey respondents.
Managerial Report
Prepare a managerial report summarizing the results of the survey. In addition to statistical summaries, discuss how the magazine might use these results to attract advertisers. You might also comment on how the survey results could be used by the magazine’s editors to identify topics that would be of interest to readers. Your report should address the following issues, but do not limit your analysis to just these areas.
- 1. Develop appropriate
descriptive statistics to summarize the data. - 2. Develop 95% confidence intervals for the
mean age and household income of subscribers. - 3. Develop 95% confidence intervals for the proportion of subscribers who have broadband access at home and the proportion of subscribers who have children.
- 4. Would Young Professional be a good advertising outlet for online brokers? Justify your conclusion with statistical data.
- 5. Would this magazine be a good place to advertise for companies selling educational software and computer games for young children?
- 6. Comment on the types of articles you believe would be of interest to readers of Young Professional.
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Chapter 8 Solutions
Essentials of Statistics for Business and Economics
Ch. 8.1 - A simple random sample of 40 items resulted in a...Ch. 8.1 - 2. A simple random sample of 50 items from a...Ch. 8.1 - A simple random sample of 60 items resulted in a...Ch. 8.1 - 4. A 95% confidence interval for a population mean...Ch. 8.1 - Data were collected on the amount spent by 64...Ch. 8.1 - Travel Taxes. In an attempt to assess total daily...Ch. 8.1 - Cost of Dog Ownership. Money reports that the...Ch. 8.1 - Studies show that massage therapy has a variety of...Ch. 8.1 - Cost to Repair Fire Damage. The mean cost to...Ch. 8.1 - 10. Costs are rising for all kinds of medical...
Ch. 8.2 - For a t distribution with 16 degrees of freedom,...Ch. 8.2 - Find the t value(s) for each of the following...Ch. 8.2 - The following sample data are from a normal...Ch. 8.2 - A simple random sample with n = 54 provided a...Ch. 8.2 - 15. Sales personnel for Skillings Distributors...Ch. 8.2 - Years to Bond Maturity. A sample containing years...Ch. 8.2 - Quality Ratings of Airports. The International Air...Ch. 8.2 - Unemployment in Older Workers. Older people often...Ch. 8.2 - Meal Cost in Hong Kong. The mean cost of a meal...Ch. 8.2 - Automobile Insurance Premiums. The average annual...Ch. 8.2 - Telemedicine. Health insurers are beginning to...Ch. 8.2 - Movie Ticket Sales. Marvel Studios motion picture...Ch. 8.3 - 23. How large a sample should be selected to...Ch. 8.3 - The range for a set of data is estimated to be 36....Ch. 8.3 - Refer to the Scheer Industries example in Section...Ch. 8.3 - Gasoline Prices. The U.S. Energy Information...Ch. 8.3 - Salaries of Business Graduates. Annual starting...Ch. 8.3 - 28. Many medical professionals believe that eating...Ch. 8.3 - 29. Customers arrive at a movie theater at the...Ch. 8.3 - Prob. 30ECh. 8.4 - A simple random sample of 400 individuals provides...Ch. 8.4 - A simple random sample of 800 elements generates a...Ch. 8.4 - In a survey, the planning value for the population...Ch. 8.4 - At 95% confidence, how large a sample should be...Ch. 8.4 - Health-Care Survey. In the spring of 2017, the...Ch. 8.4 - According to statistics reported on CNBC, a...Ch. 8.4 - Voter Sentiment. One of the questions Rasmussen...Ch. 8.4 - 38. According to Franchise business review, over...Ch. 8.4 - In 16% of all homes with a stay-at-home parent,...Ch. 8.4 - Prob. 40ECh. 8.4 - Driver’s License Rates. Fewer young people are...Ch. 8.4 - 42. A poll for the presidential campaign sampled...Ch. 8.4 - 43. The Pew Research Center Internet Project,...Ch. 8.5 - Federal Tax Return Errors. Suppose a sample of...Ch. 8.5 - Federal Government Employee Sick Hours. According...Ch. 8.5 - Web Browser Satisfaction. Internet users were...Ch. 8.5 - Speeding Drivers. In 2017, ABC News reported that...Ch. 8 - 44. A sample survey of 54 discount brokers showed...Ch. 8 - 45. A survey conducted by the American Automobile...Ch. 8 - 46. The 92 million Americans of age 50 and over...Ch. 8 - Healthy Sleep Duration. The Centers for Disease...Ch. 8 - The Health Care Cost Institute tracks health care...Ch. 8 - Obesity. Obesity is a risk factor for many health...Ch. 8 - Prob. 54SECh. 8 - 51. In developing patient appointment schedules, a...Ch. 8 - Prob. 56SECh. 8 - 53. The National Center for Education Statistics...Ch. 8 - A USA Today/CNN/Gallup survey of 369 working...Ch. 8 - Social Media Usage. The Pew Research Center has...Ch. 8 - Prob. 60SECh. 8 - The Centers for Disease Control reported the...Ch. 8 - A well-known bank credit card firm wishes to...Ch. 8 - Credit Card Ownership. Credit card ownership...Ch. 8 - 60. Although airline schedules and cost are...Ch. 8 - Driving Speeds. Huston Systems Private Limited...Ch. 8 - Prob. 66SECh. 8 - Prob. 67SECh. 8 - Prob. 68SECh. 8 - Young Professional Magazine Young Professional...Ch. 8 - Gulf Real Estate Properties Gulf Real Estate...Ch. 8 - Metropolitan Research, Inc.
Metropolitan Research,...
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