Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8, Problem 12SAT
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Customer Relationship Management (CRM)” software that helps a company to manage all aspects of customer encounters, including marketing, sales, distribution, accounting and customer service.

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