Essentials of Business Communication
Essentials of Business Communication
10th Edition
ISBN: 9781305990678
Author: Mary Ellen Guffey; Dana Loewy
Publisher: Cengage Limited
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Chapter 8, Problem 12CT
Summary Introduction

To think critically about:

The word 'persuasion' and discuss its connotations.

Introduction:

Persuasion means trying to change someone's perception about something.

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