Chapter 8, Problem 10DQ

Summary Introduction

To determine:

Whether globalization is a strategy that best suits the enterprise and what factors would influence the decisions?

Introduction:

Globalization is the modern process of businesses developing international influence or operating on an international scale. It is a primary process of interacting and integrating with other individuals, companies and governments of different nations. This process is often driven by international trade, investment and technological advancements leading to alternative growth strategies that exposes business beyond local boundaries. Glocalization is the process of designing and conducting business according to local and global requirements. Multi- domestic is a process that aims to maximize local responsiveness by customizing their product, service and marketing strategy to match different countries.