EBK MANAGEMENT
EBK MANAGEMENT
12th Edition
ISBN: 9780100546561
Author: DAFT
Publisher: YUZU
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Chapter 7, Problem 8DQ
Summary Introduction

To discuss:

Why and how might a company such as LivingSocial want to use flexible goal setting.

Introduction:

Living Social started with one "daily deal," a $25 voucher for $50 worth of food at a Washington, D.C., area restaurant. Since then, the company has grown at break-neck speed, has 46 million members in 25 countries, and has acquired a dozen companies that offer related deals and services.

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