Principles of Financial Accounting (Elon University)
Principles of Financial Accounting (Elon University)
11th Edition
ISBN: 9781308839233
Author: Marshall
Publisher: McGraw-Hill Education
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Chapter 7, Problem 7.20E
To determine

Concept Introduction:

Return on Investment (ROI): The return on investment is a profitability ratio that measures the percentage of profit earned on the investment made. It is calculated with the help of following formula:

  Return on investment = Net Operating IncomeAverage operating assets 

Return on Equity:

Return on Equity is the rate of return earned by the Stockholders on their investment in the company. It is calculated with the help of following formula:

  Return on Equity = Net IncomeAverage Stockholder’s Equity

The effect of the leverage on the firm's ROE

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Financial leverage explained; Author: The Finance story teller;https://www.youtube.com/watch?v=GESzfA9odgE;License: Standard YouTube License, CC-BY