Concept explainers
Case summary: As per an ongoing Nielsen overview, 29% of adolescents live in homes where family unit pay is $100,000 or higher. These teenagers are not simply purchasing for themselves, either. In addition having optional pay, teens impact the buying choices made by their parents.
Teens are currently passing innovation down to their parents, not a different way. In any case, a few reviewers stress that teenagers might be particularly defenceless against targeted marketing messages and offers from powerful or deceitful advertisers.
To discuss: The ways companies reach their teen markets using target marketing.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
To discuss: Example of a company being responsible and not responsible in targeting teens.
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Chapter 7 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
- Identify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.arrow_forwardwhat is meant by the phrase target marketing and why it is so important to marketing and selling a product or service.arrow_forwardHow do objectives work in a marketing communications campaign?arrow_forward
- In what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.arrow_forwardStep one in the seventh step incentive promotion plan is to create a broad, open and goal to engage as many potential consumers as possible is this true or falsearrow_forwardSometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?arrow_forward
- 18 What is undifferentiated or Mass marketing? Give example?arrow_forwardWhat is a more effective marketing positioning: low price or value? Why?arrow_forward. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market Planningarrow_forward
- What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.arrow_forwardHow does Groupon use target marketing? Provide ex- amples.arrow_forwardUsing a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?arrow_forward
