EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 7, Problem 7.12AC
Summary Introduction
Case summary: As per an ongoing Nielsen overview, 29% of adolescents live in homes where family unit pay is $100,000 or higher. These teenagers are not simply purchasing for themselves, either. In addition having optional pay, teens impact the buying choices made by their parents.
Teens are currently passing innovation down to their parents, not a different way. In any case, a few reviewers stress that teenagers might be particularly defenceless against targeted marketing messages and offers from powerful or deceitful advertisers.
To discuss: The ways companies reach their teen markets using target marketing.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
Summary Introduction
To discuss: Example of a company being responsible and not responsible in targeting teens.
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