EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 7, Problem 7.10AC
Summary Introduction
Case summary: Local marketing is a successful instrument utilized by advertisers to achieve planned market segments. Company GO has profited by this idea by fitting brands and promoting to the necessities and needs of nearby client fragments in urban communities, neighbourhoods, and even explicit stores. To enable shoppers to make those associations, Company GO offers a portable application, online purchase and social media where customers can promptly get to data on its day by day deals.
To discuss: The ways in which Company GO uses target marketing.
Characters in the case: Company GO.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
Summary Introduction
To discuss: The ways in which small business can use social media marketing.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
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