Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 7.11MA
Summary Introduction
Case summary:
One of the marketing ethics is the geographical indictor, which denotes the basis of foodstuffs. Country E has a big story of gastronomical delicacies, which the union of Country E has been waiting eagerly to safeguard due to economic reasons. The Government of Country GB is producing Product S to safeguard $4 billion industry from the imitators. However, everything comes with a larger price tag for the customers.
Characters in given case:
Country E
Country GB
To discuss: Whether the products containing geographical indications are better to the rest of the ones that are not from the basis of geographical area, identify whether it is legal for the product makers to put high costs.
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Chapter 7 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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