Chapter 7, Problem 6TY

Summary Introduction

Introduction

The correct answer is option (a) make up a flier that gives convincing reasons why the toothbrush is so good. Attitudes can be influenced by central routes of persuasion—careful analysis and evaluation of an argument—as well as peripheral routes of persuasion—using more subjective cues to quickly make a decision. The peripheral route is an effective predictor when the behavior is spontaneous, when there are distractions, and when there is less time to process information. Peripheral cues include attractiveness of the speaker or celebrity endorsements.