Introduction to Information Systems: Seventh Edition
Introduction to Information Systems: Seventh Edition
7th Edition
ISBN: 9781119362913
Author: Rainer
Publisher: John Wiley & Sons Inc
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Chapter 7, Problem 6DQ
Program Plan Intro

B2C:

Business-to-consumer (B2C) is a one of the model in electronic commerce which is used to specify a financial transaction through online. It refers the online transaction which provides an interaction between individual customer and business.

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