Chapter 7, Problem 4TY

Summary Introduction

Introduction

Fear-arousing communication is the use of scare tactics to influence people's behavior. Public health campaigns, such as anti-smoking advertisements, commonly use fear-arousing techniques through their use of disturbing pictures that show the damage and disease that cigarettes cause. The correct answer is option (c) uses graphic pictures of the damages of smoking on the body and then provides specific recommendations on how to quit smoking.