Introduction The elaboration likelihood model identifies two routes of persuasion: peripheral and central. In the peripheral route, people are persuaded by superficial aspects of an argument, such as attractiveness of the speaker or how long a speech is. In the central route, people are persuaded based on the content of an argument, such as the facts or logic of the message. The correct answer is option (a).

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Chapter 7, Problem 3RQ3

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The elaboration likelihood model identifies two routes of persuasion: peripheral and central. In the peripheral route, people are persuaded by superficial aspects of an argument, such as attractiveness of the speaker or how long a speech is. In the central route, people are persuaded based on the content of an argument, such as the facts or logic of the message. The correct answer is option (a).

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