MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 7, Problem 4QA
Summary Introduction
To describe: The various demographic characteristics used for segmenting the consumer markets.
Introduction:
Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.
Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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Students have asked these similar questions
Discuss 3 major variables/bases for segmenting a consumer market.
List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.
Chapter 7 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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