Chapter 7, Problem 2OTJVC

Summary Introduction

Case summary/Introduction:

The founder of Company M S is RS. He came across the idea to start the business after the remarks given to him by a client on building a good work shelter, as his expertise was at architecture.Following this, he came across the idea of starting his panel dwellings business. M S is built to adapt and suit the needs of the market, and so, it thrives in the industry. However, it faces rivalries with large builders.

For RS, partnering with external specialists to carry out their operational activities was considered the most effective and efficient decision, as it was just a start-up company. One such specialist is S P, who is a marketing consultant. Accordingly, company's dealer network is also expanding in magnitudes. The known qualities of the company are that it is small, flexible and responsive. This allowed them to thrive in an economic recession.

Characters in the case:

R S, S P.

Adequate information:

S P considers himself as an important part of M S's success, even though he doesn't expect to become its employee. What impresses P is the ability of company M S to respond quickly to the needs of the market.

To determine:

The pros and cons of M S's organisational structure.