Digital marketing: Digital marketing refers to the marketing of services or products using digital technologies. Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium. Basically, it is used for brand promotion and for band awareness.

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Answer 1

Question

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

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(Short-answer) b. Continue from the previous question. Suppose part of the data you extracted from the data warehouse is the following. Identify the missing values you think exist in the dataset. Use Column letter and Row number to refer to each missing value in the dataset. Please write down how you want to address each particular missing value (you can group them if they receive same treatment). For imputation, you do not need to calculate the exact imputed values but just describe what kind of value you want to use to impute.

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Need Help: Which of the following statements about confusion matrix is wrong A) Confusion matrix is a performance measure for probability prediction techniques B) Confusion matrix is derived based on classification rules with cut-off value 0.5 C) Confusion matrix is derived based on training partition to measure a model’s predictive performance D) None of the above

Answer 2

Question

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 5

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Answer 6

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Answer 7

Chapter 7, Problem 2IQ

Program Plan Intro

Digital marketing:

Digital marketing refers to the marketing of services or products using digital technologies.

Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.

Basically, it is used for brand promotion and for band awareness.

Answer 8

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Answer 9

Explanation of Solution

Measuring the effectiveness of the social media campaign and audience growth:

The effectiveness of social media campaign is measured in five ways. They are as follows:

Determine the business goals

Create metrics to measure the business goals

Measure

Monitor and report

Adjust and report

Determine the business goals:

Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.

The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.

Create a list of what one must be trying to achieve from the social media efforts.

Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

Create metrics to measure the business goals:

One must match the goals with the actual metrics and behaviors that one can measure...

Answer 10

Expert Solution & Answer

Answer 11

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Answer 12

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Answer 13

Ch. 7.3 - Prob. 1.1CQ Ch. 7.3 - Prob. 1.2CQ Ch. 7.3 - Prob. 1.3CQ Ch. 7.3 - Prob. 1.4CQ Ch. 7.3 - Prob. 2.1CQ Ch. 7.3 - Prob. 2.2CQ Ch. 7.3 - Prob. 2.3CQ Ch. 7 - Prob. 1IQ Ch. 7 - Prob. 2IQ Ch. 7 - Prob. 3IQ

Explanation of Solution

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Chapter 7 Solutions