Management Of Information Security
Management Of Information Security
6th Edition
ISBN: 9781337405713
Author: WHITMAN, Michael.
Publisher: Cengage Learning,
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Chapter 7, Problem 1RQ

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Competitive advantage:

  • It is a condition or circumstance that puts a company in a superior or favourable business position.
  • Competitive advantage is a means of providing a product or service that is more superior than the competition.
  • Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, intellectual property, the distribution network and customer service.

Changes in IT (Information Technology) industry:

  • Integrating IT systems in a business was a competitive advantage in the past. Whereas today, it is a necessity to business and critical in competitive industries.
  • As the industries have become more competitive, IT has offered ways to mitigate costs, improve products, and increase overall consumer support.

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