MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 7, Problem 1MA
Summary Introduction
To discuss: Examples of each of 4 types of Business-to-Business organizations.
Expert Solution & Answer
Explanation of Solution
Business-to-business marketing refers to the process of selling and buying of goods and services that are to be used in the production of other goods and services for consumption by way of the buying agency and or resale by the way of wholesalers and outlets.
Examples of 4 types of Business-to-business organizations are as follow,
- Manufactures/producers transform the goods into a sellable products. Best example of Manufacturer or producer is Company F which is a multinational automaker which sells automobiles and commercial vehicles.
- Reseller: These people will buy finished products and sell them to customers for making profits. Company N is the best example for reseller. It is a Country U chain of luxury department stores.
- Institution: Institutional marketing includes churches, hospitals, and colleges. For example: University J.
- Governments: These can buy goods and services to support the internal operations. Example: Country U federal government.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Describe some of the strategies and techniques of B2C for a retail store
How can CRM be applied in B2B (business-to-business) relationships, and what are the specific challenges in this context?
The traditional B2B business environment for both buyers and sellers is changing with the E-commerce revolution. What are the important features and advantages of E-Commerce in B2B marketing? Explain Briefly
Knowledge Booster
Similar questions
- Discuss the important characteristics of B2B markets and indicate how they differ from consumer markets. Explain Brieflyarrow_forwardmanagement information systems List two strengths of each of the following B2C models: Virtual merchant Brick and clicks, and Manufacturer directarrow_forwardWhat's the importance of Personal Selling in B2B organisation?arrow_forward
- What are the advantages of the business-to-business (B2B) model?arrow_forwardExplore the challenges and opportunities of implementing CRM in B2B (business-to-business) versus B2C (business-to-consumer) environments.arrow_forwardDiscuss the importance of Personal Selling in B2B organisationarrow_forward
- Investigate the use of CRM in B2B (business-to-business) and B2C (business-to-consumer) contexts, highlighting key differences and similarities.arrow_forwardcontrast three (3) key differences between selling in the B2B markets and selling in the B2C marketarrow_forwardDescribe the evaluation criteria for B2B market segmentationarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you