Basic Business Statistics, Student Value Edition
Basic Business Statistics, Student Value Edition
14th Edition
ISBN: 9780134685113
Author: Mark L. Berenson, David M. Levine, David F. Stephan, Kathryn Szabat
Publisher: PEARSON
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Chapter 7, Problem 17PS

The goal of corporate sustainability is to manage the environmental, economic, and social effects of a corporation ‘s operations so it is profitable over the long-term while acting in a responsible manner to society. An international study by Unilever reveals that 33 % of consumers are choosing to buy from brands they believe are doing social or environmental good.

Suppose you select a sample of 100 consumers.

a. What is the probability that in the sample fewer than 30 % are choosing to buy from brands they believe are doing social or environmental good?

b. What is the probability that in the sample between 28 % and 38 % are choosing to buy from brands they believe are doing social or environmental good?

c. What is the probability that in the sample more than 38 % are choosing to buy from brands they believe are doing social or environmental good?

d. If a sample of 400 is taken, how does this change your answers to (a) through (c)?

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Basic Business Statistics, Student Value Edition

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