Management
13th Edition
ISBN: 9780133935813
Author: Stephen P. Robbins; Mary A. Coulter
Publisher: Pearson Education (US)
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Question
Chapter 7, Problem 14DQ
Summary Introduction
To determine:
The culture of UA with respect to innovation.
Introduction:
Innovation refers to the process wherein invention or ideas are translated into services or goods for which customers will pay. It can also be seen asa process that creates value. An idea must satisfy a particular need and should be replicable at an economical cost in order to be called an innovation.
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