STRATEGIC MANAGEMENT:C+C (CASE STUDY)
19th Edition
ISBN: 9781307294491
Author: Rothaermel
Publisher: MCG/CREATE
expand_more
expand_more
format_list_bulleted
Question
Chapter 6.6, Problem 3CC
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The recommendation to Company J to strengthen its strategic profile.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Describe the need for financial reports for the following stakeholders.a. The Community (3 marks)b. Creditors (4 marks)
Explain four differences between the shareholder theory and stakeholder theory with respectto corporate governance.
Explain any three provisions that were added to improve from Kings’ Report II to Kings’Report III?
Knowledge Booster
Similar questions
- Outline the functions of the following board committees.a. Nomination Committee (4 marks)b. Remuneration Committee (4 marks)c. Audit Committee (4 marks)arrow_forwardOutline any three criteria used to appoint an independent non-executive director.arrow_forwardCan you guys help me on this? Thank you! Here's the authentic insight my classmate wrote about the article they chose here. Please give a little comment about this post. Thank you!arrow_forward
- Hi! Can you guys help me with this? Thank you! Here's the article by David Uberti from Wall Street Journal called Trade Clashes' Effect Often Outlive the Tariffs Please offer authentic insights on how this article connects with global supply chain management.arrow_forwardDiscuss three (3) challenges that Coca-Cola might face to manage leadership, inclusion and fairness in all aspects of its business in a multicultural and globally diverse environment. (Please include scholarly references and in text citations within the last 5 years).arrow_forwardIssue 4 – Supply Chain Management Issues The COVID-19 pandemic and geopolitical tensions have also exposed weaknesses in Apple’s supply chain, leading to production delays and disruptions. While Apple has implemented programs to monitor and improve supplier conditions, issues persist. The company must take stronger action to ensure ethical labor practices, diversify its supply chain, and reduce dependence on high-risk regions. Apple has made efforts to address environmental, human rights, privacy, and supply chain concerns, but challenges remain. The company must improve ethical sourcing, enforce stricter labor standards, be more transparent about data policies, and invest in sustainable alternatives (Khan, Alam, & Alam, 2015). Addressing these issues will help Apple maintain its reputation while ensuring long-term sustainability and corporate responsibility. Make a short term and long term plan for applearrow_forward
- Propose findings on the ethical challenges faced by Walmart Inc in recent history and the near future. Including: Analyze ways in which each challenge was (and/or could be) appropriately handled and areas for improvement. Evaluate the ethical/moral aspects of Walmart Inc that protected it from ethical challenges in the past and could protect it in the future. Assess how ethical challenges and handling of ethical challenges could positively or negatively impact the charitable cause selected and how the selection of the social cause could positively or negatively impact the organization and its employees.arrow_forwardFormal Topic-to-sentence Outline Topic: Integrating life skills in the classroom Thesis statement: Integrating life skills is an easy process; it constitutes first identifying the problem to which the skills apply, identifying relevant life skills & embedding life skills into the curriculum. Sub-points/topics Topic Sentences Identifying the problem to which the skills apply First, it is important to identify the problem to which the life skills apply, to ensure relevance. Identifying relevant skills Second, skill-identification is a strategic and logical approach to integrating life skills in the classroom. Embedding life skills into the curriculum The third step of the process of integrating life skills in the classroom is embedding them into the curriculum. := Create an oral presentation in which you critically appraise Saudi's formal topic-to-sentence outline. rarrow_forwardAt the end of 2014, a large university hospital in the Netherlands launched a procurement tender exercise for surgical suture material. The rationale for hospital management to initiate this procedure was cost-cutting and standardization. The award criteria were focussed on the most economically advantageous tender. There were different suppliers on the market that were able to produce and deliver high-quality surgical suture material for a lower price than was currently being paid. Consequently, the tender was awarded to a new supplier.The top managers and purchasing manager who initiated the tender trod carefully and implemented this relatively small-scale change initiative according to some basic change management principles (e.g. Kotter, 2012): they built a guiding coalition that incorporated renowned medical specialists, they consulted department heads and they communicated the change to surgeons through different channels. Furthermore, it was recorded in the tender that the new…arrow_forward
- an in depth summary on organizational change models with emphasis on kotter's change modelarrow_forwardintroductory information in paragraphs on organizational change models including kotter's change model. (Include sources)arrow_forwardintroductory information on organizational change models with emphasis on kotter's change model. (Include sources)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning