Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 6.6, Problem 3CC
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The recommendation to Company J to strengthen its strategic profile.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What are the issues and problems facing GoPro, Inc? (Sort them by importance and urgency). What is the firm's strategy, in terms of the five strategy elements, for competing in this context? GoPro, Inc. engages in manufacturing and selling camera and camera accessories.
What do you perceive as Segway’s competitive advantage? To what extent is this competitive advantage sustainable over time?
Startegic management. Please solve this
Knowledge Booster
Similar questions
- 1. Explain the similarities that exist between incorporating the Triple Bottom Line framework into both the service industry and the manufacturing industry, and why. 2.Explain the differences that exist between incorporating the Triple Bottom Line framework into the service industry and the manufacturing industry, and why. 3.Provide an example of a strategy that is appropriate to use across both the service and the manufacturing industries, and provide an example that is specific to either the service or the manufacturing industry when considering people, planet, or profit through the Triple Bottom Line framework. Include a brief explanation of what each example demonstrates.arrow_forwardWhat are Telenor’s strategic options? Discuss the rationale behind these options from atechnology strategy perspective.arrow_forwardAnswer the following qestions: What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy?arrow_forward
- BUSINESS AND INDUSTRY PROFILE I am developing a business plan for an organic cosmetic business in Trinidad called Earth Essence Cosmetics I want to provide readers with an overview of the industry or market segment in which the new venture will operate. This part of the plan also should describe significant industry trends and key success factors as well as an overall outlook for its future. Information about the evolution of the industry helps the reader comprehend its competitive dynamics. The following industry data should be included:• Key trends or emerging developments within the industry;• Market size and its growth or decline;• Relative economic and competitive strength of the major firms in the industry;• Ease of market entry and exit; and• The ability to achieve economies of scale or scope.Incorporate scholarly peer reviewed journal literature with the in-text citations (very important)arrow_forwardPlease Help! This is for a 3-year strategic plan for the Business Strategy Game based on footwear. Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.arrow_forwardTwo basic competitive strategies are: Cost leadership and Product / service differentiation. You have two business choices in the current pandemic, (1) cleaning service or (2) healthy homemade cooking. Naturally many things are different from the two types of business that you want to be in.Make a business analysis of 2 this type of choice is both qualitative and quantitative, and all of them are supported by reference data and simple calculations to support your competitive strategyarrow_forward
- Summarize Porter's view on how IS might lead to a competitive advantage. What are his key thoughts and how and why do you believe his prescriptions are/are not relevant today?arrow_forwardThe product is nike 2) Identify and explain the business strategy that the company uses to compete; analyze and explain how the company provides value to its customers and identify the customer target; identify key competitors and analyze/explain how the company distinguishes itself from its competitors; briefly review key performance and financial highlights, as they relate to either positive or negative indicators. Explain how/why, and based on what strategic analyses/frameworks, you reached these conclusions. 3) How would you answer the question - Why is this company more successful than others? (or not, if it's not more successful than others.) What are the most important factors contributing to its success that you think are critical for distinguishing its performance/success from others? How sustainable is/are the bases of that success?arrow_forwardStrategy: a set of choices for how we will differentiate ourselves with customers and from competitors Assess the current strategy for your department, unit, or organization. How does the current strategy align with the contextual factors and vision you’ve identified for your business for the next three years? Use the following questions to guide your development of a strategy and think about your strategy as a set of choices. What set of key choices will define how your team, department, unit, or organization delivers on the vision and mission in the next three years? Think about how you will execute externally: What choices are you making about differentiating yourself in the marketplace? Think about how you will operate internally to make that execution possible. How does those set of choices differentiate your team, department, unit, or organization from others trying to deliver value for end users? What sensible and attractive options are you NOT going to pursue as an…arrow_forward
- Imana Foods, just like any other business organisation, will depend on successful relationshipmanagement with all business partners. Write an essay in which you evaluate the degree to which customer relationships could sustain Imana Foodsfor the long term.Your discussion should substantiate using practical examples, and address the following:1. Apply the customer life cycle to Imana Foods and use practical examples to demonstratehow Imana Foods can capitalise on this cyclearrow_forwardBreifly discuss the following: What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses.arrow_forwardThere are a number of techniques employed to conduct an analysis of strategy options from which an organization can choose and implement to aid its attainment of long term objectives. As a staff of Despite Group of Companies, co-opted into a strategic planning committee, you have been tasked to do the following;(i) Distinguish between the application of VRIN or VRIO framework from the application of the Boston Consulting Group’s Growth-Share-Matrix (BCG-GSM) by organizations.(ii) Present a well labelled graphical illustration of this model (Boston Box) for DESPITE Group of Companies. (iii) Explain each of the four quadrants in this matrix by identifying where each named subsidiary within the Despite Group falls with a description of appropriate strategies that may work out for each quadrant.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON