The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S. Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy. To determine: Why Company J could not able to sustain a blue ocean strategy.

Question

Want to see the full answer?

Answer 1

Question

Chapter 6.6, Problem 1CC

Summary Introduction

Case summary:

The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.

Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.

To determine: Why Company J could not able to sustain a blue ocean strategy.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

1. Since your manager desires several business reports, justify with an explanation three (3) queries you will likely make regarding the reports' creation. For one (1) report, indicate what type of business report it is (NB! Research Types of Business Reports), outline the layout and possible content relevant to the case scenario (NB! You can show it diagrammatically if desired), and which Management level and Functional area, with justification, would be best served by this report. 2. Design diagrammatically a Form layout with a Subform that facilitates data entry for yourdatabase system. Provide a brief description of the form's purpose and functionality. 3.Identify a feature of MS Access to ensure end-users have a centralised area for accessingand completing tasks. Explain how this feature enhances usability and efficiency.

do fast.

give me two examples of service companies that use levels of service (other than airlines, hotels, and rental cars) to differentiate their products. Please explain the defining attributes and service levels used to distinguish the position of one service from another.