MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 6.4, Problem 1PC
Summary Introduction
To determine: The five stages of the consumer decision process.
Introduction:
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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain
The explanation of CLV is clear, but it would be beneficial to specify how you will track and calculate this over time. For instance, will you measure CLV by the total number of purchases, average spend, or length of subscription services?
Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?
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