MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 6.4, Problem 1PC
Summary Introduction

To determine: The five stages of the consumer decision process.

Introduction: Consumer behavior is the investigation of how individual clients, gatherings or associations select, purchase, utilize, and arrange thoughts, merchandise, and administrations to fulfill their necessities and needs. It alludes to the activities of the customers in the commercial center and the basic thought processes in those activities.

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