Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 6.1, Problem 6.1AQ
Summary Introduction

To determine: The reasons due to which the customers might remain loyal to a company providing product variety rather than focusing on price.

Introduction:

The organization which is not competing on price may compete on product variety in which range of products are offered to the customers keeping in mind the degree to which the market is segmented and additional costs of producing small volumes of many varieties but in return satisfying their customers and making them loyal towards their company.

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