Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 6, Problem 2PPT
Summary Introduction

To discuss: The necessary information listed in the outline of a comprehensive business plan.

Introduction:

A detailed written statement which describes the nature of the business, the target market, the advantages the business will have over competition, and the resources and qualifications of the owner is termed as business plan.

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