MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 6, Problem 6LO
Summary Introduction

To identify: The social factors and discuss the social factors that affects the customer buying decisions.

Social factor: It includes the external influences such as family, social group, opinion leader, culture, and social class.

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