EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780133544350
Author: BOVEE
Publisher: YUZU
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Chapter 6, Problem 6.2AYK
Summary Introduction

To determine:

To assess how the target's decision to adopt the Clear Rx medicine labelling and packaging system fit in the definition of ethical communication.

Introduction:

Communication is, simply put, any way of transferring information between different people. Communication is broadly classified into verbal and non-verbal. And furthermore, both of these types classified on the basis of ethics (i.e ethical and unethical). Ethical communication deals with maintaining the moral code and conduct when information is being transferred from people to people. The moral code includes both the content/quality/validity of the information as well as the means of transmission.

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