Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 6, Problem 6.21E
Summary Introduction

To determine:

A comparison user experience between two websites.

Introduction:

User experience in the website is one of the key ways the visitors would evaluate the effectiveness of a website. The homepage of a website would be the first experience a visitor would have with a website. If they do not find it attractive and user-friendly they will immediately hit the back button and might never return. Therefore, it is very important that creators of websites focus a lot on designing homepages according to user expectations.

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