Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 6, Problem 6.19MML
Summary Introduction
To discuss: The ideas for the application of G Glass device among the various institutional markets and businesses. Determine how these applications can be incorporated into online, mobile, and social media marketing.
Introduction:
Augmented reality is the live, indirect, or direct observation of real environment. It can also be computer-generated (or physical) elements that are augmented by computer-created sensory outputs in the form of video, sound, graphics, or global positioning system data.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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