Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781285869681
Author: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher: Cengage Learning
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Chapter 6, Problem 5DQ
Summary Introduction

To categorize: The given products in the portfolio and explain the situations where the products might fall in one more than one quadrants or evolve from one quadrant to another.

Category strategy development:

A category is a group of products or services that are used in providing appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

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