OM (with OM Online, 1 term (6 months) Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 6, Problem 4DQ
Summary Introduction

Interpretation:Location management and multisite management decisions faced by the world famous coffee company.

Concept Introduction:

When it is intended to start up a business, selecting a suitable location is among the most important decisions to be made. Even the leading organizations that thrive today have been very small initially. The correct choice of location has been the success factor in many such cases. When deciding the business location aspects such as the distance from warehouses, production facilities, suppliers and most importantly customers or the markets must be determined. The business location should facilitate in maintaining minimal lead time between obtaining raw materials and providing the final product to the customer. After selecting the location, managing it and also the management of multisite when the business is being expanded must be done with much prudence.

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