STRATEGIC MANAGEMENT(LL)
4th Edition
ISBN: 9781260539929
Author: Rothaermel
Publisher: MCG
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Chapter 6, Problem 2MS
Summary Introduction
Case summary:
The case deals with the differentiated and low-cost workplace. Company NW and Company W are the food markets, which used a differentiation business strategy. Both the companies are on the “100 best places to work” stated by “Fortune”. Company A and Company WM use a cost-leadership strategy.
On an employee review site, only 50 percent of people working in Company WM suggested the firm to a friend. However, 80 percent of people working in Company NW and Company W suggested the firm to a firm. Hence, people should avoid low-cost leaders in lieu of strong differentiators while choosing a firm to work.
To determine: The aspects of success that Person X is seeking in his professional career.
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What defines the bargaining zone in a negotiation?- The bargaining zone, or the zone of possible agreement (ZOPA), is the scale of acceptable outcomes in a negotiation. At one end is the lowest price/ set of terms one party is ready to accept, and the other end of the scale is the highest price/ desired terms of the negotiation. Typically, each party starts on either side of the scale at the beginning of a negotiation. Successful negotiations meet in the middle of this range of acceptable outcomes, resulting in a mutually beneficial agreement (Thompson, 2020).
How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? - The bargaining zone (ZOPA) directly impacts the strength of one's BATNA (Best Alternative to a Negotiated Agreement). A strong BATNA provides leverage to negotiate better terms in a positive bargaining zone, where the buyer's maximum exceeds the seller's minimum (Thompson, 2020). The negotiator can push closer to their…
How does a positive or negative bargaining zone affect the outcome of a negotiation and one's BATNA? Provide a real life example.
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