EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
3rd Edition
ISBN: 8220102807938
Author: Rothaermel
Publisher: YUZU
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Chapter 6, Problem 2DQ
Summary Introduction

To determine: The way the firm that has a blue ocean business-level strategy manage to avoid “stuck in the middle”.

Introduction:

Strategic management refers to formulating and implementing the way to achieve the goals by considering available resource and the internal and external environment. It will be framed by the top management on behalf of an organization.

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